Outside General Counsel Services in Estill Springs

Comprehensive Guide to Outside General Counsel for Tennessee Businesses

Navigating the legal needs of a growing business in Estill Springs requires clear, practical guidance tailored to Tennessee law. Our outside general counsel service is designed to support company leadership with ongoing legal advice, contract review, risk management, and strategic planning. We work with a wide range of local and regional businesses to reduce uncertainty around transactions, compliance, and employment matters. By building a working relationship with your attorney, your company gains consistent legal support that helps owners and managers make informed decisions without the overhead of a full-time, in-house legal department.

Outsourcing general counsel functions can provide continuity and institutional knowledge without the fixed costs of hiring permanent in-house counsel. For businesses in Estill Springs and across Franklin County, this model brings legal support that is flexible to seasonal needs, scaled to project requirements, and focused on preventing disputes before they arise. Our approach emphasizes timely communication, straightforward explanations of legal options, and practical steps that align with business goals. This service is suitable for newly formed companies, established firms seeking better legal infrastructure, and those planning to expand operations in Tennessee.

Why Outside General Counsel Matters for Your Business

A dedicated outside general counsel relationship helps businesses manage legal obligations proactively and respond quickly when issues arise. Regular legal oversight reduces the risk of costly disputes, improves contract negotiation outcomes, and helps ensure compliance with changing state and federal regulations. Beyond reactive problem solving, this service supports business planning, corporate governance, and transactional readiness. For business owners in Estill Springs, having consistent counsel fosters stronger decision-making and preserves value by addressing legal questions early, maintaining proper documentation, and crafting agreements that reflect long-term operational realities.

About Jay Johnson Law Firm and Our Business Law Approach

Jay Johnson Law Firm provides practical legal support to companies across Tennessee with a focus on clear communication and actionable solutions. Our legal team works closely with business owners, managers, and boards to understand each client’s commercial objectives and operational needs. We emphasize accessible counsel that translates complex legal concepts into business-friendly advice. For clients in Estill Springs, our goal is to be a reliable legal resource that understands local dynamics while applying sound legal analysis to contracts, corporate structure decisions, and regulatory matters. We prioritize client responsiveness and collaborative planning.

Understanding Outside General Counsel Services

Outside general counsel provides a broad range of legal services tailored to a company’s ongoing needs, combining transactional support, risk management, and strategic advice. Services commonly include drafting and reviewing contracts, advising on employment matters, assisting with regulatory compliance, offering guidance on corporate governance, and coordinating outside litigation counsel when disputes require specialized litigation representation. This model serves businesses that need consistent legal oversight but do not require a full-time, in-house attorney. The relationship can be structured on a monthly retainer, project basis, or as needed to fit cash flow and workload demands.

Many companies find value in a long-term engagement with an outside counsel who understands their business operations, key suppliers, and customer relationships. That continuity helps speed decision-making and ensures legal positions are informed by business history and objectives. Outside general counsel often partners with internal management to establish policies, provide training on legal risks, and create playbooks for common transactions. For organizations in Estill Springs, this approach helps align legal strategy with local market realities and provides a reliable resource during growth, change, or disputes without the fixed costs of an in-house legal team.

What Outside General Counsel Actually Does

Outside general counsel acts as a company’s primary legal advisor on a non‑employee basis, delivering services that range from routine contract review to strategic planning for major transactions. The role often includes drafting policies, handling vendor and customer agreements, advising on employment issues, and preparing corporate resolutions and meeting minutes. This counsel also helps prepare businesses for capital raises, mergers, or asset sales by identifying legal issues early and coordinating required documentation. The outside counsel relationship is flexible, tailored to the client’s size and industry, and designed to integrate legal thinking into everyday business operations.

Key Elements and Typical Processes for Outside Counsel Engagements

An effective outside counsel engagement typically begins with an intake process to understand the business structure, existing agreements, and immediate priorities. From there, counsel establishes communication protocols, scope of services, billing arrangements, and a plan for addressing near-term legal needs. Key elements include contract management, risk assessment, compliance reviews, policy drafting, and support for transactional matters. Regular check-ins and periodic legal audits help keep the company’ legal posture current. For Estill Springs businesses, these processes are adapted to reflect local practices, supply chains, and regulatory expectations to ensure practical and relevant legal support.

Key Terms and Glossary for Outside General Counsel

Familiarity with common legal terms makes it easier for business leaders to use legal services effectively. This glossary provides plain-language definitions of terms you will encounter when working with outside counsel, such as retainer, corporate governance, indemnification, confidentiality agreement, and due diligence. Understanding these concepts helps clients evaluate risk, negotiate better terms with counterparties, and implement internal controls. In addition to definitions, practical examples and typical business implications are helpful for applying legal concepts in day-to-day operations to protect the company’s interests and reputation in Tennessee.

Retainer Agreement

A retainer agreement is a written arrangement that outlines the scope of services, billing practices, and responsibilities between a business and its outside counsel. Retainer structures may include monthly subscriptions, fixed-fee packages for defined work, or hourly billing with an advance deposit. The agreement clarifies how additional projects are handled and how conflicts of interest are managed. For small and medium-sized businesses, a retainer offers predictability in budgeting and ensures access to legal advice when needed, while also setting expectations for response times and the types of matters included in the engagement.

Indemnification

Indemnification refers to a contractual obligation where one party agrees to compensate another for certain losses or liabilities that may arise from a transaction or relationship. In business agreements, indemnification clauses allocate risk for claims involving third-party damages, regulatory fines, or breaches of representations and warranties. These provisions should be drafted with care to define the scope of coverage, any caps or limitations, notice requirements, and procedures for defense. Clear indemnification language is an important risk management tool for companies engaging vendors, partners, or service providers.

Corporate Governance

Corporate governance encompasses the rules, processes, and documentation that guide how a company is managed and how decisions are made by owners, boards, and managers. Typical governance matters include maintaining bylaws or operating agreements, documenting shareholder or member voting, and ensuring proper recordkeeping for meetings and resolutions. Strong governance practices protect the company’s legal standing, help prevent internal disputes, and support transactions like capital raises or ownership transfers. Outside counsel can help implement governance structures that reflect the company’s size, ownership model, and strategic goals.

Due Diligence

Due diligence is the process of investigating a company, asset, or transaction to identify legal, financial, and operational risks before a deal is completed. This process often includes reviewing contracts, corporate records, employment agreements, regulatory compliance, and potential litigation exposure. Thorough due diligence provides a basis for negotiation, closing conditions, and post-closing integration plans. Engaging outside counsel early in due diligence helps structure requests, interpret findings, and propose remedies or contractual protections that preserve value and limit unexpected liabilities.

Comparing Outside Counsel to Other Legal Options

Businesses must weigh the costs and benefits of different legal support models, such as hiring an in-house attorney, engaging outside counsel on demand, or using a combination of both. Outside counsel typically offers greater flexibility and lower fixed overhead, while in-house counsel provides immediate availability and deeper daily involvement. For many Estill Springs companies, a blended approach works well: outside counsel handles specialized matters and ongoing compliance while internal staff manage routine operational issues. The right choice depends on transaction volume, budget, and the complexity of regulatory requirements the business faces.

When Limited or On-Demand Legal Support Works:

Limited Support for Routine Needs

A limited or on-demand legal arrangement is appropriate for businesses with predictable, low-volume legal needs, such as basic contract reviews, occasional employee handbook updates, or discrete compliance questions. This approach keeps costs aligned with the frequency of legal matters and allows companies to access outside counsel only when a specific issue arises. It benefits startups and small businesses that do not yet need ongoing counsel but want the assurance of qualified legal input for transactional or regulatory matters as they occur, while maintaining flexibility to scale up if business demands increase.

Project-Based Engagements for Defined Work

Project-based engagements work well when a business has clearly defined legal projects, such as negotiating a major vendor agreement, preparing formation documents, or handling a single compliance audit. These arrangements are scoped in advance with predictable deliverables and timelines, which helps manage budgets and expectations. Outside counsel can provide focused attention for the duration of the project without a long-term commitment. This model often proves efficient for companies that prefer discrete legal support for specific initiatives rather than continuous general counsel services.

When a Comprehensive Outside Counsel Relationship Is Advantageous:

Ongoing Legal Oversight for Growing Businesses

Comprehensive outside counsel is beneficial for businesses experiencing growth, entering new markets, or managing multiple contractual relationships that require continuous oversight. Regular legal involvement helps track regulatory changes, align contracts across business lines, and maintain consistent governance practices. This continuity reduces the likelihood of avoidable disputes and supports long-term planning such as capital raises or succession planning. Companies with recurring legal needs often find that a steady counsel relationship improves response time and institutional knowledge at a lower cost than reactive, piecemeal legal work.

Complex Transactions and Strategic Planning

Complex transactions, multistate operations, and strategic initiatives require careful coordination of legal, financial, and operational considerations. A comprehensive counsel relationship ensures continuity in negotiations, consistent documentation practices, and careful alignment with business objectives. This approach helps manage cross-cutting legal issues and reduces the risk of conflicting advice from multiple outside providers. For businesses preparing to seek investment, acquire other businesses, or restructure operations, consistent legal guidance is a practical way to protect value and facilitate smoother execution of strategic plans.

Benefits of a Comprehensive Outside Counsel Strategy

Maintaining a comprehensive outside counsel relationship offers predictability, faster legal turnaround, and a deeper understanding of the company’s priorities and internal processes. Counsel who regularly advises a client develops familiarity with standard contract terms, recurring vendors, and internal approval workflows, which streamlines review and negotiation processes. This continuity also supports proactive risk mitigation and the development of playbooks for common scenarios, saving time and reducing legal costs over the long term. Businesses benefit from improved contract consistency and coordinated legal responses across departments.

Another advantage is improved strategic alignment between legal work and corporate objectives. With a regular relationship, counsel can anticipate legal needs tied to business milestones, such as product launches or geographic expansion, and prepare documentation in advance. Consistent legal oversight helps maintain good corporate records and ensures that compliance and governance issues are addressed before they escalate. For Estill Springs businesses, this approach supports steady growth by reducing operational disruption and enabling leadership to focus on core business functions while legal matters are managed proactively.

Predictable Legal Costs and Resource Allocation

A comprehensive outside counsel relationship often includes structured fee arrangements that help businesses budget for legal services. Predictable monthly fees or capped project costs make it easier to plan cash flow and allocate resources for legal needs. This financial predictability reduces surprises and enables companies to prioritize legal work according to business timelines. It also lowers the administrative burden of engaging new counsel for each matter, allowing more timely responses and continuity across legal issues that affect multiple areas of the business.

Stronger Risk Management and Consistency

With ongoing counsel, businesses gain consistent approaches to contract language, compliance practices, and dispute prevention strategies. This consistency reduces the likelihood of conflicting contractual terms and creates clearer expectations for employees, vendors, and partners. Regular review of legal processes and documentation helps identify patterns that may present risk and allows for coordinated remediation. Over time, this steady oversight builds a more reliable legal foundation that supports both everyday operations and long-term strategic initiatives.

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Practical Tips for Working with Outside Counsel

Establish Clear Communication Protocols

Setting clear expectations for communication is one of the most effective ways to get value from an outside counsel relationship. Define preferred methods for urgent and non‑urgent matters, identify primary client contacts, and agree on response times for common requests. Also consider establishing a regular cadence for status updates or legal check-ins to maintain momentum on ongoing projects. Clear communication reduces misunderstandings, speeds decision-making, and ensures that legal advice is delivered in a format that supports operational workflows and leadership needs.

Prioritize and Package Legal Work

Grouping related legal tasks together helps manage cost and improves efficiency. When preparing to work with outside counsel, gather relevant documents and provide a concise summary of goals and constraints. Prioritize issues by business impact so counsel can address higher‑priority items first and schedule lower‑priority tasks accordingly. This approach allows counsel to deploy time more effectively and often shortens turnaround for critical matters, while keeping less urgent work on a predictable timeline that fits the company’s budget and strategic plan.

Document Policies and Standardize Agreements

Developing standardized templates for common agreements and internal policies saves time and reduces legal costs over the long term. Work with outside counsel to create contract templates, confidentiality agreements, and basic employment policies tailored to your business needs. Consistency in documentation streamlines negotiations with vendors and customers and reduces the risk of conflicting terms across departments. Standardization also makes onboarding easier for new managers and helps ensure compliance with internal governance practices and Tennessee regulatory requirements.

Reasons to Consider Retaining Outside General Counsel

Businesses should consider outside general counsel when legal needs are frequent enough to warrant regular attention but not so constant that a full-time in-house attorney is necessary. Outside counsel provides continuity without the overhead of employment, enabling companies to access legal guidance as part of strategic decision-making. This model supports better documentation, helps avoid common legal pitfalls, and gives leadership confidence that contractual and compliance matters are being handled in a timely and consistent manner across the organization.

Another reason to retain outside counsel is for scalability during periods of growth, transaction activity, or regulatory change. Counsel can help prepare a company to pursue financing, manage mergers or acquisitions, and expand into new markets by identifying legal issues early and assisting with preparation and negotiation. For smaller businesses in Estill Springs, a retained counsel relationship can be a cost-effective way to access seasoned legal advice that supports expansion while preserving capital and internal resources.

Common Situations Where Outside Counsel Is Useful

Outside counsel is commonly retained for contract negotiations, employment matters, regulatory compliance reviews, vendor disputes, and transactional support. Companies also seek this service when preparing for investments, drafting or updating governance documents, or implementing employee policies that comply with state and federal law. Situations requiring rapid, coordinated responses—such as a dispute with a customer or a sudden regulatory inquiry—often benefit from counsel already familiar with the company’s operations and history, enabling a faster, more tailored response.

Contractual Disputes and Vendor Negotiations

Disputes with vendors or customers and complex negotiations over service terms are frequent reasons for engaging outside counsel. Counsel helps analyze contract language, propose amendments, and negotiate terms that protect the business’s interests. Having a legal advisor who knows the company’s standard approaches and priorities streamlines negotiations and helps avoid terms that could create long-term liabilities. Counsel can also assist in preparing for and responding to potential disputes in a way that preserves commercial relationships where possible.

Employment and Compliance Issues

Employment matters, including hiring practices, employee handbooks, wage and hour compliance, and separation agreements, often trigger the need for ongoing legal advice. Outside counsel can review policies for legal compliance, suggest practical procedures for documentation and discipline, and draft employment-related agreements that reflect business needs while managing risk. Regular legal oversight helps employers stay current with changing laws and reduce exposure to claims that could distract management and disrupt operations.

Corporate Transactions and Growth Planning

When a business pursues growth through new product lines, geographic expansion, or capital transactions, legal support is important to manage contracts, corporate documentation, and regulatory filings. Outside counsel assists in preparing the company for due diligence, negotiating transaction terms, and ensuring corporate records are in order. Early legal involvement can shape deal structure, protect key assets, and support a smoother closing process, helping the business move forward with confidence and clarity on obligations and protections.

Jay Johnson

Local Outside Counsel Support Serving Estill Springs

Jay Johnson Law Firm is available to advise businesses located in Estill Springs and the surrounding Franklin County area. We aim to provide practical legal guidance tailored to the specific needs of local companies, taking into account Tennessee law and community business practices. Whether you require ongoing counsel, project-based assistance, or help preparing for a transaction, we focus on delivering timely, accessible legal advice that supports your operational goals and protects your business interests.

Why Businesses Choose Our Outside Counsel Services

Clients choose our firm because we prioritize clear communication, practical solutions, and a collaborative relationship with leadership and management. We aim to translate legal considerations into business terms and recommend balanced approaches that fit budget and operational priorities. Our services are designed to be flexible and responsive, providing the level of support a business needs when it needs it, whether for routine contract review or strategic planning for growth or transactions.

We focus on building a sustained relationship that aligns legal work with company objectives. That continuity improves efficiency and reduces the time needed to onboard new counsel for each matter. By maintaining accessible records and templates for common agreements, we help clients achieve consistency in their contractual and governance practices. The result is a smoother operational rhythm with legal support integrated into business planning rather than treated as a series of isolated tasks.

Our approach emphasizes proactive risk management, transparent billing, and collaboration with internal stakeholders. We work to anticipate legal issues before they impact operations and to provide practical options that allow leaders to make informed decisions quickly. For Estill Springs companies seeking steady legal guidance without the expense of a full-time lawyer, our outside counsel offerings are structured to provide cost-effective support with clear deliverables and reliable communication.

Contact Jay Johnson Law Firm to Discuss Outside Counsel Options

How the Outside Counsel Process Works at Our Firm

Our process begins with an initial consultation to identify priorities, existing documentation, and immediate legal needs. We then propose a scope of work and fee arrangement that fits the company’s requirements. After engagement, we perform a focused review of governance documents, key contracts, and compliance matters, followed by a prioritized action plan. Regular check-ins and ongoing support ensure that legal matters are tracked, addressed efficiently, and aligned with business timelines and goals.

Step One: Intake and Assessment

Intake and assessment involve gathering essential documents and understanding the company’s structure, operations, and short-term objectives. This phase includes identifying immediate legal risks, priority contracts, and any pending matters that require attention. The assessment allows counsel to estimate timeframes and costs, propose an engagement model, and recommend short-term fixes along with longer-term improvements. Clear documentation and an initial plan set expectations for the relationship and create a roadmap for legal priorities.

Initial Document Review

During the initial document review, counsel examines corporate formation paperwork, key contracts, employment agreements, and any compliance-related records. This review helps identify gaps in governance, inconsistent contract provisions, and potential liabilities that could affect operations or future transactions. The findings inform a prioritized list of corrective steps and template updates, enabling the company to address the most important legal issues quickly and reduce exposure before entering new agreements or pursuing strategic initiatives.

Risk Prioritization and Planning

Following the review, counsel works with leadership to prioritize identified risks and develop a plan to address them. This planning includes establishing timelines for contract updates, policy revisions, and any immediate legal actions needed to protect the business. By focusing resources on the highest impact areas first, the company can allocate budget and management attention efficiently while reducing the chance of surprise liabilities that might derail growth or transactions.

Step Two: Implementation and Maintenance

Implementation focuses on executing the prioritized plan: updating templates, renegotiating terms where necessary, instituting governance practices, and training staff on legal policies. Maintenance establishes ongoing processes for contract management, compliance monitoring, and regular legal check-ins. This step ensures that improvements are embedded into daily operations and that counsel remains available to address emerging issues. Maintenance may include scheduled audits, periodic policy reviews, and a review of new contracts as they arise to maintain consistency.

Contract Template Development

Developing standardized contract templates for common transactions improves negotiation efficiency and reduces legal costs. Templates are tailored to reflect the company’s priorities, allocate risk appropriately, and comply with applicable laws. Counsel collaborates with management to create versions for customer agreements, vendor contracts, and employment documents, along with guidelines for when deviations require additional review. Standard templates help ensure consistent application of terms and make onboarding new partners faster and clearer.

Compliance and Policy Integration

Integrating compliance and policy work into company operations means creating clear procedures and delegations of responsibility. Counsel assists in drafting policies, establishing logbooks or tracking systems for regulatory deadlines, and recommending training for staff involved in compliance-sensitive roles. These processes reduce the likelihood of oversights and provide a documented framework for responding to inquiries or audits, helping the company demonstrate good faith efforts to comply with legal obligations.

Step Three: Ongoing Support and Strategic Counsel

Ongoing support includes regular availability for questions, review of new contracts, and assistance with transactions and disputes as they arise. Strategic counsel focuses on anticipating legal issues associated with growth, such as financing, acquisitions, or new product introductions, and helping prepare the company accordingly. The goal is to integrate legal thinking into business planning, ensuring decisions are made with an awareness of associated legal implications and practical mitigation strategies.

Regular Check-Ins and Legal Audits

Regular check-ins allow counsel to stay familiar with evolving business operations and to catch issues before they escalate. Periodic legal audits review contracts, governance documents, and compliance procedures to ensure they remain current and effective. These audits create opportunities to refine templates, adjust policies, and recommend operational changes that reduce legal risk. Scheduled reviews provide a structured approach to maintaining legal health and preparing the business for future transactions or regulatory developments.

Support for Transactions and Dispute Resolution

When transactions or disputes arise, outside counsel offers continuity by applying knowledge of the company’s documents and business priorities to negotiate, structure deals, or coordinate dispute response. Having counsel already familiar with the company accelerates due diligence, clarifies negotiation points, and helps manage interactions with opposing parties. For disputes, counsel can assist in assessing options, preparing communications, and retaining specialized litigators if formal proceedings become necessary, while aiming to preserve business relationships where appropriate.

Frequently Asked Questions About Outside General Counsel

What services does outside general counsel provide?

Outside general counsel provides a broad range of services tailored to ongoing business needs, including contract drafting and review, corporate governance support, employment and compliance advice, and transactional assistance. Counsel can help prepare for financing, mergers, or acquisitions, and can create templates and policies that streamline operations and reduce legal exposure.Beyond transactional work, outside counsel often provides strategic planning, periodic legal audits, and training for management on common legal issues. The goal is to integrate legal considerations into business decisions so the company can operate with greater certainty and fewer surprises.

Hiring an in-house attorney brings a dedicated staff member who is immediately available for daily matters, while outside counsel offers flexibility and typically lower fixed overhead. Outside counsel can be engaged on a retainer or project basis, allowing businesses to scale legal support to match workload and budget constraints.Outside counsel also brings broader experience from working with multiple clients and can provide institutional knowledge without the costs associated with employment. For many businesses, a blended approach that uses outside counsel for specialized work and internal staff for routine matters is effective.

Fees for outside counsel can be structured in several ways, including monthly retainers, fixed-fee arrangements for defined projects, or hourly billing. Retainers provide predictability and are useful for companies that want regular access to legal advice, while fixed fees are convenient for projects with clear deliverables and timelines.Transparent billing and an agreed scope of services are important to manage expectations. Many firms offer fee structures tailored to a client’s size and needs to balance accessibility with cost control, and they often provide estimates for larger projects to assist with budgeting.

Outside counsel can handle disputes by offering initial strategic advice, drafting demand letters, negotiating settlements, and coordinating with litigation counsel if the matter proceeds to formal proceedings. Counsel familiar with the company can manage the process more efficiently by using existing knowledge of contracts and prior communications.Complex litigation may require specialized trial counsel, which outside general counsel can retain and oversee on the company’s behalf. This coordination helps ensure litigation strategy aligns with broader business objectives and that the company’s interests are consistently represented.

Response time for urgent legal issues depends on the agreed engagement terms, but outside counsel relationships typically include protocols for handling emergencies. Clear communication channels and defined response expectations established at the start of the relationship help ensure timely attention to pressing matters.For businesses with critical or time-sensitive needs, retainer arrangements often include prioritized access or dedicated hours that allow counsel to respond promptly. Discussing urgency protocols and escalation steps during initial engagement helps avoid delays when problems arise.

Before engaging outside counsel, prepare a concise summary of the company structure, a list of existing contracts and pending matters, and any recent compliance or regulatory notices. Gathering formation documents, key vendor and customer agreements, and employee policies helps counsel assess priorities more quickly and provide relevant recommendations.Also prepare a short statement of business objectives and constraints, including budget and preferred communication practices. This information allows counsel to propose an appropriate engagement model and to prioritize work that aligns with operational goals and timelines.

Outside counsel helps by reviewing and drafting contract language, negotiating terms, and creating standardized templates for recurring agreements. Counsel can advise on risk allocation provisions such as indemnities, warranties, and limitations of liability, and propose practical changes that align with the company’s operating model.For vendor management, counsel can recommend approval workflows, identify problematic contract clauses, and assist with remediation or renegotiation where needed. Standardized contracting practices decrease negotiation time and help maintain consistent legal protections across the business.

Outside counsel is well suited to small businesses that have periodic legal needs but lack the volume to justify an in-house attorney. The flexibility of outside counsel allows small companies to access legal support when required without the fixed costs of employment, while still benefiting from ongoing advice and document templates.Many small businesses use a retained counsel arrangement to ensure timely access to legal advice during growth or when preparing for transactions. Counsel can scale services to fit budget and operational demands, making this a practical option for growing companies.

Counsel coordinates with other advisors by establishing communication protocols and obtaining relevant permissions to share information. Regular coordination ensures legal, financial, and tax advice are aligned, particularly during transactions or complex planning exercises. Clear roles and responsibilities help avoid duplication of effort and conflicting recommendations.Working collaboratively with accountants and financial advisors allows counsel to integrate legal considerations into financial planning, tax strategy, and compliance efforts. This multidisciplinary coordination helps ensure that business decisions are informed by a full picture of potential impacts.

The first step to retain outside general counsel is an introductory consultation to discuss business goals, current legal needs, and any urgent matters. During this meeting, counsel will outline potential engagement structures, fee arrangements, and initial steps for document review and prioritization.After agreeing on scope and terms, counsel conducts a focused assessment of corporate documents and contracts to identify immediate risks and prepare a prioritized action plan. Clear communication of expectations and decision-making authority helps ensure the relationship starts with a shared plan and measurable objectives.

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